Personal Brand

Repurposing Video for Instagram

November 2, 2020

One of my biggest goals is to help people recognize the value they already have and how to get that message out into the world. An effective way to do this is by repurposing your work for online content. I’ve talked before about how I don’t love the word “content”. It makes me feel as […]

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I’m an enthusiastic, action-oriented, and collaborative UX designer. I’m skilled in facilitating workshops and conducting user research.


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One of my biggest goals is to help people recognize the value they already have and how to get that message out into the world. An effective way to do this is by repurposing your work for online content. I’ve talked before about how I don’t love the word “content”. It makes me feel as if you are taking the value and intent out of the equation. For the time being, we’ll just call it content.

Repurposing your content makes increasing your audience reach and generating new ideas waaaaayyyy more sustainable. You are taking something that is valuable and remixing it for a different audience or outlet.

Here’s a perfect example:

  1. I posted a kickoff blog post to announce my 90-day challenge.
  2. I used the blog post as an outline and script for a supporting Youtube video on the kickoff.
  3. I extracted the audio and used that as a podcast-eque post for Instagram (see below).

But wait! There’s more…

I could easily take all of the audio and upload it as a podcast, use Pinterest to invite others to join the challenge with a downloadable checklist, and break up the blog into snippets for future Instagram posts.


Preparing for daily dancing!

App – I use Steezy.co for at-home dance training. The cost per month is really affordable compared to the $10-15 drop-in fees that most dance classes incur. While dancing from home is definitely not as fun as taking a class in person, this will have to do for the time being.

The app has two features that will help me reach my daily goals:

  1. Streaks – the app using a feature called ‘streaks’ to keep track of completed dance classes. This will keep me super accountable and honest with my daily dance goal.
  2. Scheduling – the app allows you to pre-select classes and add them to your schedule for specific days. The schedule is programmatically pre-populated, but I find that the ones they choose don’t always interest or entice me. For now, I am going to use this feature to help me plan and think about the next day’s activities.

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I'm Angie, your tech friend.

I’m an experienced lecturer and passionate educator. I specialize in information architecture and web usability. I currently lead UX research and design for Connected Home products at Asurion.

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You've taken the sweet, sweet time coming up with something valuable. Don't throw that away! How else can you package your message? Get my free guide on repurposing your content.

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UX designer, facilitator, speaker and tiny cooking fiend.

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