Tennessee’s First Design Apprenticeship
Develop the first design apprenticeship recognized by the TN Department of Labor.

The problem
We formalized a path for candidates transition careers into product design, while protecting the business investment in developing that talent.
Program goals
The second paragraph of an article is sometimes called the “nut graph,” which is short for “nutshell paragraph.” That’s because this is usually where the article gets to the heart of the matter—the main point. After the first section, the reader is ready to hear what’s truly at stake in this piece of writing. They’re invested. They’re paying attention. If your piece is long enough to have long, multi-paragraph sections, then you’ll want to use this strategy throughout to make sure you’re holding reader attention in a consistent way.
Success metrics
The second paragraph of an article is sometimes called the “nut graph,” which is short for “nutshell paragraph.” That’s because this is usually where the article gets to the heart of the matter—the main point. After the first section, the reader is ready to hear what’s truly at stake in this piece of writing. They’re invested. They’re paying attention. If your piece is long enough to have long, multi-paragraph sections, then you’ll want to use this strategy throughout to make sure you’re holding reader attention in a consistent way.
My role
I was the Product Design program lead. I partnered closely product leadership and the enterprise talent team to construct the training, interview process, and performance check-ins.
Arriving at the proposed solution
We needed to make sure that education, support systems, and pay structures were defined. We partnered with Design Lab with their network of mentors and history developing UX curriculum. This program is recognized by the TN Department of Labor as an official, registered apprenticeship.
- Develop and calibrate with Product leadership on the core competencies
- Identify an education partner and agree on a curriculum
- Create a hiring plan with pay bands, relocation, and performance plans
- 12-month training from nationally recognized Design Lab UX Certification
- Upon successful completion of the program, apprentices gained competencies necessary to start a career as an Associate Product Designer at Asurion.
